feat: Collection page log events (#4971)

* Log collection page view

* Make property names/intention more clear

* Remove console log

* Add event for Activity tab

* Filter events (buy now, marketplaces, and price range)

* Handle trait items

* Bump collection stats mobile padding

* Use shouldLogImpression to conditionally fire event

* Adding back trace on Collection page, still necessary

* Add back address property

* Drop Buy Now log, not part of first set

* Update filter properties to match spreadsheet

* Only trigger price range log if inputs contain a value

* Fix ordering on Page Names

* Capitalize text

* Add constant for filter types

* Add chainId as property

src/analytics/constants.ts

@@ -14,6 +14,9 @@ export enum EventName {
   PAGE_VIEWED = 'Page Viewed',
   NAVBAR_SEARCH_SELECTED = 'Navbar Search Selected',
   NAVBAR_SEARCH_EXITED = 'Navbar Search Exited',
+  NFT_ACTIVITY_SELECTED = 'NFT Activity Selected',
+  NFT_FILTER_OPENED = 'NFT Collection Filter Opened',
+  NFT_FILTER_SELECTED = 'NFT Filter Selected',
   SWAP_AUTOROUTER_VISUALIZATION_EXPANDED = 'Swap Autorouter Visualization Expanded',
   SWAP_DETAILS_EXPANDED = 'Swap Details Expanded',
   SWAP_MAX_TOKEN_AMOUNT_SELECTED = 'Swap Max Token Amount Selected',
@@ -74,6 +77,7 @@ export enum SWAP_PRICE_UPDATE_USER_RESPONSE {
  * Known pages in the app. Highest order context.
  */
 export enum PageName {
+  NFT_COLLECTION_PAGE = 'nft-collection-page',
   NFT_DETAILS_PAGE = 'nft-details-page',
   TOKEN_DETAILS_PAGE = 'token-details',
   TOKENS_PAGE = 'tokens-page',
@@ -116,6 +120,9 @@ export enum ElementName {
   IMPORT_TOKEN_BUTTON = 'import-token-button',
   MAX_TOKEN_AMOUNT_BUTTON = 'max-token-amount-button',
   NAVBAR_SEARCH_INPUT = 'navbar-search-input',
+  NFT_ACTIVITY_TAB = 'nft-activity-tab',
+  NFT_FILTER_BUTTON = 'nft-filter-button',
+  NFT_FILTER_OPTION = 'nft-filter-option',
   PRICE_UPDATE_ACCEPT_BUTTON = 'price-update-accept-button',
   SWAP_BUTTON = 'swap-button',
   SWAP_DETAILS_DROPDOWN = 'swap-details-dropdown',
@@ -137,3 +144,12 @@ export enum Event {
   onSelect = 'onSelect',
   // alphabetize additional events.
 }
+
+/**
+ * Known Filter Types for NFTs
+ */
+export enum FilterTypes {
+  MARKETPLACE = 'Marketplace',
+  PRICE_RANGE = 'Price Range',
+  TRAIT = 'Trait',
+}

src/nft/components/collection/ActivitySwitcher.tsx

+import { ElementName, Event, EventName } from 'analytics/constants'
+import { TraceEvent } from 'analytics/TraceEvent'
 import { Box } from 'nft/components/Box'
 import { Row } from 'nft/components/Flex'
 import { useIsCollectionLoading } from 'nft/hooks'
@@ -27,6 +29,11 @@ export const ActivitySwitcher = ({
           >
             Items
           </Box>
+          <TraceEvent
+            events={[Event.onClick]}
+            element={ElementName.NFT_ACTIVITY_TAB}
+            name={EventName.NFT_ACTIVITY_SELECTED}
+          >
             <Box
               as="button"
               className={!showActivity ? styles.activitySwitcherToggle : styles.selectedActivitySwitcherToggle}
@@ -34,6 +41,7 @@ export const ActivitySwitcher = ({
             >
               Activity
             </Box>
+          </TraceEvent>
         </>
       )}
     </Row>

src/nft/components/collection/CollectionNfts.tsx

+import { useWeb3React } from '@web3-react/core'
+import { ElementName, Event, EventName } from 'analytics/constants'
+import { TraceEvent } from 'analytics/TraceEvent'
 import clsx from 'clsx'
 import { loadingAnimation } from 'components/Loader/styled'
 import useDebounce from 'hooks/useDebounce'
@@ -104,6 +107,7 @@ export const LoadingButton = styled.div`
 `
 
 export const CollectionNfts = ({ contractAddress, collectionStats, rarityVerified }: CollectionNftsProps) => {
+  const { chainId } = useWeb3React()
   const traits = useCollectionFilters((state) => state.traits)
   const minPrice = useCollectionFilters((state) => state.minPrice)
   const maxPrice = useCollectionFilters((state) => state.maxPrice)
@@ -356,12 +360,20 @@ export const CollectionNfts = ({ contractAddress, collectionStats, rarityVerifie
         <Box backgroundColor="backgroundFloating" width="full" style={{ backdropFilter: 'blur(24px)' }}>
           <ActionsContainer>
             <Row gap="12">
+              <TraceEvent
+                events={[Event.onClick]}
+                element={ElementName.NFT_FILTER_BUTTON}
+                name={EventName.NFT_FILTER_OPENED}
+                shouldLogImpression={!isFiltersExpanded}
+                properties={{ collection_address: contractAddress, chain_id: chainId }}
+              >
                 <FilterButton
                   isMobile={isMobile}
                   isFiltersExpanded={isFiltersExpanded}
                   onClick={() => setFiltersExpanded(!isFiltersExpanded)}
                   collectionCount={collectionNfts?.[0]?.totalCount ?? 0}
                 />
+              </TraceEvent>
               <SortDropdown dropDownOptions={sortDropDownOptions} />
               <CollectionSearch />
             </Row>

src/nft/components/collection/CollectionStats.tsx

@@ -277,7 +277,7 @@ const StatsRow = ({ stats, isMobile, ...props }: { stats: GenieCollection; isMob
   )
 
   return (
-    <Row gap={{ sm: '20', md: '60' }} {...props}>
+    <Row gap={{ sm: '36', md: '60' }} {...props}>
       {isCollectionStatsLoading && statsLoadingSkeleton}
       {stats.floorPrice ? (
         <StatsItem label="Global floor" isMobile={isMobile ?? false}>

src/nft/components/collection/MarketplaceSelect.tsx

+import { sendAnalyticsEvent } from 'analytics'
+import { EventName, FilterTypes } from 'analytics/constants'
 import clsx from 'clsx'
 import { Box } from 'nft/components/Box'
 import * as styles from 'nft/components/collection/Filters.css'
@@ -48,6 +50,7 @@ const MarketplaceItem = ({
       removeMarket(value)
       setCheckboxSelected(false)
     }
+    sendAnalyticsEvent(EventName.NFT_FILTER_SELECTED, { filter_type: FilterTypes.MARKETPLACE })
   }
 
   return (

src/nft/components/collection/PriceRange.tsx

 import 'rc-slider/assets/index.css'
 
+import { sendAnalyticsEvent } from 'analytics'
+import { EventName, FilterTypes } from 'analytics/constants'
 import { Box } from 'nft/components/Box'
 import { Row } from 'nft/components/Flex'
 import { NumericInput } from 'nft/components/layout/Input'
@@ -54,6 +56,8 @@ export const PriceRange = () => {
   const handleBlur: FocusEventHandler<HTMLInputElement> = (e) => {
     e.currentTarget.placeholder = placeholderText
     setPlaceholderText('')
+    if (minPrice || maxPrice)
+      sendAnalyticsEvent(EventName.NFT_FILTER_SELECTED, { filter_type: FilterTypes.PRICE_RANGE })
   }
 
   const updateMinPriceRange = (v: FormEvent<HTMLInputElement>) => {

src/nft/components/collection/TraitSelect.tsx

+import { sendAnalyticsEvent } from 'analytics'
+import { EventName, FilterTypes } from 'analytics/constants'
 import useDebounce from 'hooks/useDebounce'
 import { Box } from 'nft/components/Box'
 import { Column, Row } from 'nft/components/Flex'
@@ -53,6 +55,7 @@ const TraitItem = ({
       removeTrait(trait)
       setCheckboxSelected(false)
     }
+    sendAnalyticsEvent(EventName.NFT_FILTER_SELECTED, { filter_type: FilterTypes.TRAIT })
   }
 
   const showFullTraitName = shouldShow && trait_type === trait.trait_type && trait_value === trait.trait_value

src/nft/pages/collection/index.tsx

+import { useWeb3React } from '@web3-react/core'
+import { PageName } from 'analytics/constants'
+import { Trace } from 'analytics/Trace'
 import { MobileHoverBag } from 'nft/components/bag/MobileHoverBag'
 import { AnimatedBox, Box } from 'nft/components/Box'
 import { Activity, ActivitySwitcher, CollectionNfts, CollectionStats, Filters } from 'nft/components/collection'
@@ -25,6 +28,7 @@ const Collection = () => {
   const isActivityToggled = pathname.includes('/activity')
   const setMarketCount = useCollectionFilters((state) => state.setMarketCount)
   const isBagExpanded = useBag((state) => state.bagExpanded)
+  const { chainId } = useWeb3React()
 
   const { data: collectionStats, isLoading } = useQuery(['collectionStats', contractAddress], () =>
     CollectionStatsFetcher(contractAddress as string)
@@ -61,6 +65,11 @@ const Collection = () => {
 
   return (
     <>
+      <Trace
+        page={PageName.NFT_COLLECTION_PAGE}
+        properties={{ collection_address: contractAddress, chain_id: chainId }}
+        shouldLogImpression
+      >
         <Column width="full">
           {contractAddress ? (
             <>
@@ -130,6 +139,7 @@ const Collection = () => {
             !isLoading && <div className={styles.noCollectionAssets}>No collection assets exist at this address</div>
           )}
         </Column>
+      </Trace>
       <MobileHoverBag />
     </>
   )